Call for Demos

We invite demonstrations that redefine how media can be felt, perceived, and shared through the senses, whether experienced individually through head-mounted displays or collectively within immersive spaces such as LED caves and projection environments. This includes innovations that extend beyond sight and sound, integrating touch, motion, scent, or taste, to create experiences that fully engage the human body and imagination. Submissions might explore haptics, olfactory and gustatory interfaces, tangible and embodied interaction, multimodal storytelling, or cross-sensory feedback systems. We particularly welcome prototypes that push the boundaries of sensory engagement, merging creative expression with cutting-edge technology to deliver compelling multisensory experiences in interactive and immersive media. 

We also welcome demonstrations exploring the next wave of immersive and on-the-move media enabled by advanced connectivity. The rollout of 5G and the advent of 6G technologies open unprecedented opportunities for low-latency, high-bandwidth, and distributed media experiences that transcend physical locations. Example areas include mobile mixed reality, cloud-streamed XR, real-time multi-user collaboration, spatial telepresence, and edge-enabled interactive broadcasting. Submissions may showcase adaptive and intelligent systems, networked content delivery, or applied use cases that highlight the convergence of communication technology and immersive media for entertainment, enterprise, education, and beyond.

Advances in content, platforms and devices are rapidly changing how audiences engage with media. We welcome contributions that seek to understand audiences using a rich variety of analytic approaches including sensing audiences, sentiment analysis, and measuring and monitoring quality of experience, including ones inspired by psychophysics approaches. Areas of interest include, but are not limited to, consumption trends and behaviours in young audiences, sharing practices and communication strategies, identifying engagement patterns across diverse genres, platforms and demographics, scheduled versus on-demand content consumption, binge viewing, and multi-platform engagement. Papers exploring AI techniques for understanding audiences are encouraged, e.g.: monitoring media bias, misinformation and fake news, predictability of real-world events.

This topic focuses on technologies, systems, and interfaces that enable new, or improve and advance our existing interactions with media content online, at home, or on the move. We encourage submissions describing technical advancements in streaming systems, content synchronisation for multi-platform delivery, and recommendation and companion apps. Additional areas for consideration include games engines for content delivery, location-based and context-aware applications and services and object-based media.

We invite papers describing advances in the preparation, design, and development of media experiences. Areas of interest include new production processes for TV, online video, VR, AR, XR, and 360° formats. Novel tools and workflows using motion/volumetric capture, render engines and LED volumes  are encouraged, as are the presentations of innovative authoring and data-driven tools for interactive or multi-platform content development. In addition to papers describing technical innovations, we are also interested in innovations originating from design and humanities perspectives detailing the authoring process for writing interactive content and the human-centred design methods used to realise these narratives. We are particularly interested in papers exploring use of artificial intelligence techniques to generate or support the creation of novel media experiences.

This topic focuses on the new business, marketing, purchasing, subscription, and monetizing strategies arising from and enabling the creation and consumption of innovative media experiences. Areas of interest include, but are not limited to, targeted advertisements, freemium products, programmatic media buying, in-programme recommendations and purchases, exploiting consumption data, monetizing second screen experiences, and social media influencer strategies.

The impact of the contemporary developments in media on cultures and societies is powerful and raises many important and challenging topics for consideration. We welcome papers from a wide variety of theoretical and analytical perspectives examining structured reality TV, social media manipulation and targeting, media convergence and platform monopolies, intellectual property, remix culture, fan culture, media activism and participation politics, or tactical media practices. In addition, research concerning media violence, social media addiction, or issues of bias and ethics would also be appropriate for this topic.

We invite submission of research and practice on disruptive media concepts that seek to challenge traditional consumption patterns and expand spectator experiences. This includes cultural, artistic, and creative multimedia experiences that go beyond the scope of entertainment. Technologies, interfaces, and experiences in application domains including but not limited to interactive art, digital performance & opera experiences, online learning/e-learning, musical festivals, museum exhibitions, and digital humanities.

We welcome demonstrations that explore how artificial intelligence, and especially generative AI,  transforms the creation, personalization, and understanding of interactive media experiences. From adaptive storytelling and real-time content generation to emotion-aware interfaces and intelligent companions, AI technologies are reshaping how users co-create and engage with media.

Demos in this area could include large language or vision models repurposed for creative production, personalized recommendation and interaction systems, autonomous virtual performers, or intelligent agents that respond dynamically to user behavior across modalities. We are particularly interested in applied research and prototypes that reveal the emerging potential of AI to elevate human creativity, enable new forms of collaboration, and deliver richer, more responsive experiences.